What makes nutrition so important?
Learn the latest advancements in nutritional science, and why it’s crucial to leading a happier, healthier life

Why Is Nutrition Important?

Nutrition is a crucial part of a healthy life. Whatever your background, lifestyle, or current state of health.

Your body needs specific nutrients to work properly. You wouldn’t be able to breathe, move, or digest food without them. These include vitamins, minerals, fruit, and vegetables.

As well as proteins, carbohydrates, fats, and fibre. But balance is vital too. After all, no single food group gives you everything you need to be healthy.

So it’s important you eat a balanced, "complete" diet. With the right nutrients, in the right amounts. Because without it, your body is more prone to disease, infection, fatigue, and low performance.

Whereas if you do get the right nutrients, you’re at much lower risk of serious health problems. And with certain "superfoods", you can easily see some remarkable benefits.

Food For Thought: What’s New
In The World Of Nutrition?

The first vitamin was found in 1926. Nutritional science is advancing at breakneck speed.

So we’ve always kept up to date with recent developments. Because everyone deserves to enjoy the latest breakthroughs.

Here’s a rundown of some exciting new research in the world of nutrition. Which could inform our values going forward…

Nutritional Wisdom

Studies show some animals choose what to eat based on the type and range of nutrients in foods.

But scientists have never known if the same holds true for humans.

Yet new research from the journal Appetite proves it! With 100% of people picking foods containing the widest range of nutrients.

Which could explain the recent rise in "intuitive eating." Where instead of following strict rules about when and what to eat…

You learn to listen to your body’s hunger signals. And know the difference between physical and emotional hunger.

So you can get the nutrients you need, when you need them.

“Brain Reward”

We process taste, temperature, and texture separately to hunger and enjoyment.

And it all comes down to brain chemistry.

You see, your brain only sees food as a reward when you’re hungry. If you’re not, certain neurons can literally change its flavour!

Affecting appetite, food intake, and weight management.

Which means in the future, we should be able to train our brains to reject certain flavours when we’re not hungry…

Helping us understand, prevent…and ultimately treat obesity.

How We Use Nutritional Science

It’s our mission to help anyone lead the healthiest, most active life possible.

And, by combining cutting-edge research with the freshest, highest-quality ingredients…

We’re doing just that.

Giving you advanced nutritional products. Based on what the latest science shows is essential for human health.

Plus, our supplements contain only the most potent, “bioactive” forms of each nutrient - for maximum impact.

But it’s not enough to fix the problems you’re facing. We’re here to help you not just survive…but thrive.

Our products are safer, easier to take, and more effective than over-the-counter “solutions.”

And, thanks to some advanced manufacturing methods...

We’re bringing the future to you. Because we’re committed to helping you take control of your own health.

To learn more about us and what we do, click here